Carhartt Medical
The new Carhartt Medical RSCU scrubs collection, designed for first responders, was ready for campaign launch imagery. To communicate the uniqueness of this collection, the images needed to showcase medical first responders in-action, while following the creative direction of Carhartt’s signature hardworking brand identity. To bring this creative vision to life, I produced a successful lifestyle photo shoot, casting real working medical professionals and shooting in an active working hospital and ambulance bay.
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BLK
To launch the new BLK Edit capsule collection, Wink needed a high-fashion editorial visual campaign to tell the aspirational yet relatable story of sophisticated scrubs designed for Med Spa and aesthetician professionals. To bring this creative vision to life, I produced a lifestyle photo and video shoot in a real cosmetic surgery clinic. Through proactive partnership and guidance, I strategically maximized both creative impact and production efficiency.
Unwind
Wink Scrubs had clear “on shift” visuals showcasing healthcare professionals wearing scrubs at work. To launch the new Unwind collection, Wink needed an “off shift" photo and video campaign to tell the “at home” story of relaxing after work. To bring this creative vision to life, I produced a lifestyle photo and video shoot, driving planning, budgeting, and execution from kickoff through asset delivery. I built and led a collaborative team, managed timelines and resources, and navigated challenges through clear communication and agile decision-making—resulting in high-impact creative delivered on time and within budget.
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Wink Lifestyle
I produced multiple on-location photo and video shoots for various Wink Scrubs Campaigns. I managed planning, organizing, budgeting, on-set production and post production. We delivered impactful photos and videos on brand, on time, and within budget.