Carhartt Medical RSCU Scrubs

I produced the collection launch photo shoot for Carhartt Medical RSCU scrubs, managing production including planning, organizing, budgeting, and post production to deliver impactful imagery on brand and in budget for a successful launch.

The Challenge –

The new Carhartt Medical RSCU scrubs collection, designed for first responders, was ready for campaign launch imagery. In order to communicate the uniqueness of this collection, the images needed to showcase medical first responders in-action, while following the creative direction of Carhartt’s signature hardworking brand identity.

Action –

To bring this creative vision to life, I produced a successful lifestyle photo shoot, casting real working medical professionals and shooting in an active working hospital and ambulance bay.

  • Creative Alignment & Production Strategy: understanding the art director’s goals and facilitating collaboration from pre-production through post-production. Planning, organizing, and scheduling including balancing creative storytelling needs with practical solutions.

  • Building the Right Team: sourcing the photographer with a matching creative style, casting from real medical professionals, onboarding location services to search for and secure the right location, assembling stylists for props, wardrobe, hair and makeup, etc.

  • Production Leadership: facilitating collaboration between key stakeholders and the production team, mitigating risks, communicating and escalating to ensure milestones are met. Leading on-set production and staying agile to support solutions as changes arise.

  • Budgeting and Controlling Costs: staying organized and flexible to find creative solves for changing production needs while staying within budget and timelines. Managing budget documents including contracts, model release agreements, COIs, invoices, w9s, etc.

Outcome –

The creative vision was brought to life in the final dramatic images, showcasing hardworking medical first responders in-action in a real working hospital. These compelling images communicated the unique collection story and strengthened the brand identity for a successful Carhartt Medical RSCU Scrubs collection launch.