Wink BLK Edit

As Producer, I led the creative production process, from team assembly through post production, delivering still and video imagery for a successful launch of the Wink BLK Edit collection across website, organic social, and paid media.

The Challenge –

Wink Scrubs had already established an evergreen visual direction, showcasing everyday premium scrubs with playful, relatable, and modern lifestyle imagery.

To launch the new BLK Edit capsule collection, Wink needed a high-fashion editorial visual campaign to tell the aspirational yet relatable story of sophisticated scrubs designed for Med Spa and aesthetician professionals.

Action –

To bring this creative vision to life, I produced a lifestyle photo and video shoot in a real cosmetic surgery clinic. Through proactive partnership and guidance, I strategically maximized both creative impact and production efficiency.

  • Assembling the Right Creative Partners: including facilitating collaboration between Wink’s creative lead, photographer, and videographer from pre-production through post-production.

  • Client Alignment & Production Strategy: working closely with the Wink creative lead to ensure their priorities were clear, balancing creative storytelling with practical needs, including casting the right models for the campaign.

  • Curating and Onboarding a Production Team: including location services, props and wardrobe stylists, hair and makeup artists, etc.

  • Production Leadership: leading pre-production including facilitating collaboration and meetings. Leading on-location photo and video production including all prep and post needs.

  • Budget Oversight: securing top-tier talent while staying within budget. Managing production budget documents including contracts, invoices, w9s, COIs, etc.

Outcome –

The final photo and video assets position BLK Edit as Wink’s high-end evolution, showcasing elevated yet practical medical scrubs for professionals who value both style and function.

The sleek and polished visual campaign successfully launched the Wink BLK Edit capsule collection, standing out in competitive market, strengthening the brand’s identity, and driving increased engagement and sales across digital platforms.